On the Sidewalk Bleeding: Newspaper Article Essay

Last night at approximately 11:30 pm, Andy Anderson had become the latest victim of gang violence in the borough of Queens. Andy was stabbed when he darted through a back alley on his way to buy a package of cigarettes at Alfredo’s on the next block. At that exact time, he was ambushed and later stabbed by a member of the GUARDIANS. A rival gang of the Royals. The ROYALS being that of which Andy was a part of. According to police officers that arrived on the scene about 45 minutes after the ambush occurred. â€Å"Andy Anderson was wearing a bright, purple, silk jacket with The ROYALS stitched across the back of the jacket and Andy delicately stitched in black lettering over the heart.† Police also knew that when they saw ROYALS on his jacket that this wasn ‘t a random act of violence, and that this was a planned attack. This attack shows the extreme dangers of Gang violence in the borough of Queens.† When police found Andy â€Å"On The Sidewalk Bleeding†, they had known that he had already died. This was because of three reasons: the location of the stab wound, the location of the wound, and how long it tom for EMS personnel to arrive on the scene. Police were also able to find him on the sidewalk with his girlfriend Laura who had this to say: â€Å"When I didn’t see Andy for a long period of time, I knew something wasn’t right and by the time I left the school and got to him it was too late†¦ he was dead. Police officers have just commenced their investigation and an autopsy will be conducted in the coming days to find out the time of death. Police would like anyone with any kind of information to contact 69 Division or to leave an anonymous tip for Crime Stoppers.

Myth on Change Management

Bill, lost his job recently. It seems his company was downsized, his well developed skills were no longer required. It's tempting to claim his company was at fault. But the fault was his and his alone. Let me explain why. Things are changing incredibly fast. Yesterday's idea, is an emerging technology today, mainstream news tomorrow and history by next week. And†¦ everyone contributes to the speed of change. There's a myth about management, since we're responsible for so much change, we must be good at coping with it. I've observed the exact opposite. Managers have great difficulty accepting change. They tend to get complacent in their ‘secure' status quo. They believe the skills they've acquired, will serve them well into the future, in spite of all Take a close look at business magazines. Each issue offers something new, something different. Each advertisement promises to increase productivity, to increase efficiency, to inflict change upon our unsuspecting organization. Used properly, magazines are a guidepost to the future. Ignore them and they'll get you downsized. Bill acquired his management skills in the trenches. He worked his way up through the ranks. He acquired a set of skills, and over the years, deepened them. He began to believe his tool kit of management techniques was complete. They'd served him well in the past, and would suffice in the future. Bill's error was not in his judgment of whether or not a particular skill was long lasting. Bill's error had little if anything to do with ‘management skills.' His error lay in his world view. He believed his world would stay the same. Somehow he's protected from change. Somehow he alone is immune. Shielded in immunity, he gives no thought to a ‘different' tomorrow. He leans on his illusion of status quo, even while destroying the status quo of others. He's not alone in this. He's joined by politicians, unions, successful companies, staff, by anyone and everyone who's comfortable with past achievements. How do you prepare for the future? Step one is trivial†¦ Acknowledge uncertainty. That alone, will keep you from being complacent. That alone, will have you thinking about alternatives. That alone, will remind you that you're not alone. Everybody is faced with the same uncertainty. Welcome to the future! Next – you're not your business card. No matter what your title, no matter what your function, you're more than a ‘box' on an org chart. You're a collection of skills with the ability to learn new ones. These steps do little to change the future. Accepting uncertainty and solid self assessment is a good strategy, but without a plan of action, they'll add up to nothing. Assume you're fired tomorrow, what would you do? Sounds drastic, but it happens every day to thousands of people from ‘every walk of life.' So why not to you? What better time to contemplate it, than today, when you still have a job, and time to plan? Bill lost his job because he couldn't see beyond his status quo. Don't make that same mistake, contemplate this issue of Words of Mouth devoted to Change. Ask the question†¦ â€Å"What's my place in the uncertainty I'm helping create?† Then leap into your future. What is the only thing constant in our lives? CHANGE impacts everything we do and is never-ending. Whether technological, psychological, physical or emotional in nature, we must learn how to deal with change effectively if In programs I have conducted for clients, their most frequent requests are in two areas: 1.What do I do with negative people? 2.How can I get people motivated? It could be argued these two areas have always been important. I have noticed the need for assistance with these areas is in direct proportion to the changes the organization is experiencing. We all go along our â€Å"merry-little-way† until one day and †¦ boom †¦ change appears. The change is sometimes our own doing but more often beyond our immediate control. When this occurs, the response is sometimes demonstrated in negativity or in an unwillingness to move. This constant newness is outside many people's comfort zones and they are confused as to how they should respond. My clients know change is inevitable and yet have staff who are reluctant to embrace the constantly changing environment. It may be management themselves who are reluctant to adopt the changes necessary for organizational success. Management and staff must deal with technological, psychological and personal changes, all of which impact on performance. People handle change in different ways. It is estimated as high as 78% of people are followers †¦ they do not want to be first at anything. They would rather wait until something happens and then copy what they see. Approximately 5% are leaders. The remaining 17% have no idea where everybody else went! I work with the 5 percenters who want to learn approaches which will produce the best results through encouraging the 78% to follow and drag along the 17% who aren't quite sure what is happening. I will never suggest all change will be enjoyable. I believe we have to learn to adapt to it. The good news about change is it happens so quickly that if you don't like the change, just wait and it will change again soon. The bad news is if you do like the change you had better enjoy it now because it will not be here very long. What can we do? I have found one of the biggest roadblocks to personal adaptation to change is the belief we can just relax in what I call the coast mode. Do you know anyone in the coast modeÉjust coasting, coasting? The problem is there is only one way you can coast and that is downhill. The last person to realize you are coasting is usually yourself. Each of us knows at least one person in our personal lives who is going downhill and has not realized it yet. Your staff sees you every day and will very quickly recognize which way you are going. In a terrific book I recently read entitled Flight Of The Buffalo by James A. Belasco and Ralph C. Stayer, the realization of managers that â€Å"I Am The Problem† is the first step in overcoming the â€Å"What do I do with negative people or How do I motivate people?† problems. Demonstrating calculated risk-taking and encouraging staff to do likewise creates a different mind-set towards change. People who are not encouraged to take risks will not. All of us have failed at least once in our lives. What do we remember longest†¦good experiences or bad? The bad ones discourage us about additional attempts. Overcoming our negative programming about failure is a key step towards meeting the challenge of change. Working with, or worse still, living with someone who does not want to change can be a very frustrating experience.

Creative Nonfiction by Jhoanna Lynn Cruz Essay

On our first Valentine as a couple, he gave me a bowl of white nondescript flowers. They had a distinctly sweet but faint scent. I had never been a fan of Valentine’s Day nor of love like a red, red rose; but that day, I became a believer. He told me they were papaya blossoms from his mother’s garden. At that moment, I knew I would one day marry him. We had started dating only three months ago, but I knew I would be Maria to his Leon. Why, he even had a younger brother the same age as Baldo! And even though they didn’t live in Nagrebcan nor owned a carabao, the town of Itogon, Benguet was remote enough for me. I have always enjoyed teaching the Arguilla story for its subversive take on the role that one’s family plays in a marriage; but having been born and raised in Pasay City, I had no idea what papaya blossoms smelled like. I imagined that my new boyfriend had read the story in his Philippine literature class and meant for me to recognize his gift as an allusion. In fact, I imagined we would defy societal norms and prove that love conquers all. Instead of a â€Å"theme song,† our relationship had a story to live up to. It was a disaster waiting to happen. In the story, Leon brings his city-girl wife, Maria, home to meet his parents for the first time. His surly father orchestrates several tests of Maria’s suitability through Leon’s younger brother Baldo, who is quickly won over by her papaya blossom scent. The first time I met his parents was on the wedding day of his eldest brother. By then, we had been seeing each other discreetly for seven months, somehow knowing that no one would approve of our relationship. In the midst of the beating of gongs and best wishes, his Kankanaey father only wanted to know two things about me: where I was from and what language I spoke. I gave the wrong answer on both points. I was a Manilena and I couldn’t speak Ilocano yet, having only recently moved to Baguio City to rebuild my life after becoming disillusioned with the institution that had once nurtured my desire to excel. But no love lost, I was only their son’s â€Å"gayyem† (friend), after all. It didn’t help that I was wearing a leopard print spaghetti-strapped dress, which exposed the tattoo on my back. I reasoned that the Cordillera culture has a long tradition of body art; so they should appreciate the significance of mine. None of us knew at that time that I was already carrying a half-Igorot child in my womb (which, I imagined, somehow made me an acceptable quarter-Igorot for the nonce). Against better judgment, we decided to get married. We were under the influence of hormones, of pregnancy, of the Catholic church, of Manuel Arguilla. We would have gotten a quickie secret wedding if he were old enough, or I, wais enough; but by law we needed his parents’ consent. Which they refused to give. For perfectly good reasons. They could have said, â€Å"You shouldn’t marry because he is too young† (and you are ten years older). Or â€Å"You shouldn’t marry because he is still studying† (and you were even his teacher). Or â€Å"You shouldn’t marry because he has a calling† (and you are snatching him from God). But instead his mother said, â€Å"We can’t give you permission because his brother had just gotten married. In the theology of the Cordilleras, if siblings marry within the same year, one of the marriages will fail. The community will blame us if we allow you to marry. † So I called my mother, who promptly came to my rescue, writing them a demand letter based on a fallacy: â€Å"If your child were the woman in this situation, you would rush to marry them! † I’m sure she was so eager to get me married off because she knew it was a fluke. What was most ridiculous (though I refused to see it at that time), was that I was a self-proclaimed lesbian feminist. Despite all the tragic relationships I had had with women, I still believed that it was worth fighting for the right of a woman to love another woman. What business did I have getting married to a very young man? And for all the wrong reasons. Must have been oxytocin overdose sponsored by the baby in my womb. Or a planetary alignment exerting mysterious forces on my consciousness. Or, gasp—Love! Whatever it was, it came to pass. My mother didn’t have to bring my grandfather’s rifle. But I had to do it all on my own: filing the license, finding the Judge, buying the rings, reserving a restaurant, paying for everything. It was a good thing his parents didn’t allow us to tell anybody about the marriage – that way I didn’t have to invite anyone — which lessened my expenses. I had to understand that they had spent all their savings for his brother’s recent wedding, where they had butchered eight pigs for a traditional Igorot wedding feast. And after all, lest we forget, we were getting married against their will. But hey, there they were, on hand to sign the marriage certificate in the sala of the Honorable Judge Fernando Cabato of La Trinidad, Benguet. The ceremony itself was quick – but peppered with omens. First, when the court clerk asked for my mother-in-law’s name, I told her â€Å"Constancia† – because I figured that was where her nickname â€Å"Connie† came from. When I asked my nervous groom, he agreed. When the Judge confirmed the information, â€Å"Constancia† objected because her name is actually â€Å"Conchita. † Judge Cabato made the correction and lectured us about how important it is not to make errors in a legal document. Then, when it came to my father-in-law’s name, the Judge refused to believe that â€Å"Johnny† was his real name. When he asked for the rings, my groom gave him the little box, but when the Judge opened it, it was empty. The elderly honorable Judge sat down and asked, â€Å"Is this a prank? † It turned out that the rings had slipped out of the box and were floating in my groom’s pants’ pocket. When it was time for the wedding kiss, the Judge â€Å"got even† with us. He pronounced us husband and wife and then said, â€Å"No more kissing, it’s obvious there’s a deposit in there! † Then he laughed hearty congratulations. I wonder now how many times he has regaled a party crowd with our story. At the reception in a Chinese restaurant, we occupied only one round table, with only ten guests. The pancit canton was very good. We didn’t get any gifts, except for a framed copy of 1 Corinthians 13: â€Å"Love is patient, love is kind†¦ love does not keep a record of wrongs†¦Ã¢â‚¬  It wasn’t the wedding of my dreams, but the whole event cost me only Php 2,500. It was as do-it-yourself as DIY could get. That didn’t include the cost of the wedding rings, for which I had to sacrifice some of my old gold jewelry. The irony of it escaped me at the time; but for a modern woman on a budget, there was no room for finesse. Thus we began our married life: full of contention, confusion, and concealment. We couldn’t live together immediately; nor was I allowed to be seen in their little neighborhood, where everyone knew everyone. A very pregnant stranger ambling up and down the steep Upper Mangga Road would have been a conspicuous mystery. I continued to live alone in my apartment, with my husband staying weekends, and I pretended in school that my husband is from Manila. I’m not sure anyone actually believed the drama, but I was bathing in first-baby-love, so I couldn’t care less. My other Igorot friends assured me that when the baby is born, my in-laws would finally accept me as the mother of their grandchild. But as I said, I couldn’t care less. I was a Manila girl – I truly believed that our marriage would succeed even without his parents’ approval of me. I was used to flouting norms and not needing anyone. And for his part, my husband argued existentially that we should live by the integrity of our own little family. You see, he was a Philosophy major under the tutelage of two young Jesuit-educated instructors, who had come to the mountains from Manila to indulge their fantasies about love and teaching (in that order). We, the migrant teachers, smiled at each other in the College of Human Sciences silently acknowledging each other’s foolishness; ignoring the fact that most of the other â€Å"native† faculty members looked askance at the three of us. When our daughter was born, we decided it was time to move into the family home. In the innocent presence of the new half-Igorot baby, all would be forgiven. It seemed the most practical thing to do. But I soon realized how naive we were. We didn’t take into account all the new wrongs that could be committed while sharing one household. Before I got married, I had a dog – a black mongrel I had named â€Å"Sapay Koma,† which is Ilocano for â€Å"sana. † It is both a wish and a prayer – difficult to translate into English, unless in context. Koma was my companion throughout the two years I had lived in my dank, quirky apartment – the mute witness to the drama and dilemma preceding my decision to marry. We took him along with us in our move, of course. But the five other dogs in the new household didn’t like him all that much and they all raised such a nonstop racket, none of the humans could sleep, particularly the newborn baby. The neighbors offered to buy him for Php 500. Igorots like black dogs because the meat is tastier. I was aghast. He was my dog, my loyal friend. If anyone was going to eat him, it should be family. So my husband invited his friends over to put Koma out of his misery. I locked myself in our little bedroom with the baby, while they did it. But despite the closed windows, I could still smell the burning hair and later, the meat cooking. The putrid scent seemed to stick to my nose for days after, accusing me of betrayal. I wept for Koma and for all that was dying in the fire – all the wishes that had no place in my new life. I decided that this was the price for what Filipinos like to call â€Å"paglagay sa tahimik. † It took two hours for the meat to be tender enough to eat and when we all sat down to dinner, I was glad they didn’t expect me to partake of the canine feast. Yet I did. I took one mouthful, which I swallowed quickly without chewing, so I wouldn’t have to relish the flavors. I may have had the stomach for it, but I didn’t have the heart. I only wanted to show them that I respected their culture, even though in fact, I would never belong. Also, I was hoping that this way, Koma would forgive me for having failed him, for offering him as a sacrifice at the altar of my marriage. This way, we could be truly together. For weeks after, every time I overheard my husband reply â€Å"Aw, aw† to his father, I would shiver at the prospect that we would have dog for dinner again. They had five other dogs, after all. Luckily, it turned out that â€Å"aw† only means â€Å"yes† in their language, Kankanaey. Besides, they only butcher dogs on very special occasions. Ordinarily, there was always the savory chicken soup dish, Pinikpikan, which features a similar charred skin aroma and taste. I was quite relieved to learn that his father did not require beating the chicken to death with a stick before cooking, as is customary in the Igorot culture. To this day, I have not been able to care for another dog. I do, however, have another child. By the same man. Accidentally. It happened on Father’s Day, when we thought having sex was a nice distraction from the confusion that arose from our growing discontent with the marriage. When we found out about the pregnancy, we agreed, albeit reluctantly, that it was Divine Intervention – a sign that we should keep trying to save the marriage. It was not just the food that was strange. I couldn’t understand why everyday, some relatives would come over and expect to be fed. I had not been raised in an extended family, and even within our nuclear family, we pretty much kept to ourselves. In my mother’s house, we were trained to share through â€Å"one for you, one for me, then stay out of my bag of goodies. You can imagine how I felt the day they served my Gardenia whole wheat bread to the â€Å"relatives,† who promptly wiped it out, because my peanut butter was delicious. Not that I was being selfish. Aside from the fact that I didn’t have any bread for breakfast the next day and the house being a ten-minute hike uphill plus ten kilometers to downtown Baguio City, I fumed about not even being introduced to these relatives as the wife of their son. They would introduce my daughter and her yaya, but I remained a â€Å"phantom of delight† flitting about the house. When I confronted my husband about the bread, he explained that n the Igorot culture, everything belongs to the community. So I took a permanent marker and wrote my name on my next loaf of bread. It was a Saussurean signifier of sorts – and it was unforgivable. My father-in-law was a man of few words. In fact, my daughter was already two years old when he decided it was time to acknowledge my existence and say something to me. In the past, he would use an intermediary (usually my husband) if he wanted to get information from me. It wasn’t too difficult because by this time we had already moved to Manila and were living in my mother’s house – which was another disaster and another story. It was Christmas Eve and we were spending the holidays in Baguio City. He was watching a replay of a boxing match and I was playing with my daughter in the living room. He asked, in Ilocano, â€Å"Do you have a VCD player at home? † I was so shocked I couldn’t reply immediately. He repeated the question in Tagalog. It turned out he was giving us the VCD player he had won in a barangay raffle. That night, as the entire family sang their traditional â€Å"Merry Christmas To You† to the happy birthday tune, I felt I was finally getting a fair chance to prove that I was worthy of being in their cozy family. In our six years together, I can think of more instances in which our separate worlds collided and caused aftershocks in my marriage. But none of it rivaled what I thought was the worst affront to me. My mother-in-law is Cancerian, like me, so her house is a pictorial gallery of her children and their achievements. She had a wall with enlarged and framed wedding photos of her children. Through the years, her exhibit grew, and expectedly, I and my husband didn’t have a photo on this wall. I figured it was because we had not had a church wedding. In fact, when we told them I was pregnant with our second child, they requested that we hold a church wedding already. They even offered to share the expense. But I preferred to save my money for the birth of the baby. However, given my theater background, I once tried to convince my husband to just rent a gown and tuxedo and then have our â€Å"wedding† photo taken so we’d finally get on â€Å"The Wedding Wall. † But he has always been the more sensible half of our couple. One day, though, a new picture was added to the wall. It was a studio photo of his eldest sister, her American husband, and their baby boy. It wasn’t â€Å"The Wedding Wall† anymore; it was now the â€Å"Our Children and their Acceptable Spouses† wall. It was their version of the Saussurean signifier. The message was loud and clear – to me and to other people who came to visit. I wonder now why it so mattered to me to be on that wall. I guess I felt that after all those years, we had been punished enough for defying the culture. Maybe I actually believed in 1 Corinthians 13. Or perhaps I also needed to be reassured that I was indeed happily married. I confronted my husband about it and demanded that he finally stand up for me and our family. And he did – he wrote his parents a letter that made his mother cry and beat her breast. We each tried to explain our sides, finally coming to terms with the bitter past. They told me that they are simple folk and didn’t mean to ostracize me; that when they agreed to the marriage, they accepted me as part of the family, no matter what. I believed them. I told them I was never going to be the woman they had probably wanted for their son; but that I am a perfectly good woman, most of the time. We tried to make amends. Our family picture was up on the wall within three days. Our kids were quite pleased. But it was too late. By then, my husband and I had been grappling with our own issues for the past five years. He had gotten tired of my transgressions and sought solace with his friends. After coming home late from another â€Å"Happy Hour† with them, I screamed at him, â€Å"What happy hour? Nobody is allowed to be happy in this house! † It was then we both finally realized that we had to face the truth about our marriage. By the time his parents were willing to start over in our journey as a family, we had given up on ours. Most couples find breaking up hard to do. It was particularly hard for us because we had to convince his parents that it was not their fault. On the other hand, I had to deal with the fact that maybe my marriage did fail because of the â€Å"curse† of the superstition â€Å"sukob sa taon† – that maybe we were wrong to insist on our choice. Yet on good days, I am pretty sure it was a perfectly â€Å"no fault divorce,† if there ever was one. â€Å"Kapag minamalas ka sa isang lugar, itawid mo ng dagat† goes the Filipino proverb. Perhaps the salt in the sea would prevent the bad luck from following you. So today I live with my two Igorot children in Davao City – fondly called â€Å"the promised land. † Everyone is astounded when they learn that I had moved even though I knew only one person here – who didn’t even promise me anything. I just wanted a chance to start over. When we moved into this house, it had a small nipa hut in the backyard. The kids enjoyed staying there during the sweltering hot Davao afternoons, especially when their Daddy called them on the phone. But it was nearly falling apart and was host to a colony of termites that had actually begun to invade the house as well. My generous landlady soon decided it was time to tear down the structure. When I got home one day, it was gone. All that was left was a dry and empty space in the yard; yet everything looked brighter too. We missed the â€Å"payag;† but soon the grass crept into the emptiness and we began to enjoy playing Frisbee in the space that opened up. It was a Derridean denouement of sorts. Last year, we spent our first Christmas without any family obligations. It was liberating not to have to buy any gifts for nephews, cousins, in-laws. All the shopping I did was for my children. I was determined to establish my own Christmas tradition with them. I wanted to show them we were happy. I wanted them to grow up never having to sing â€Å"Merry Christmas To You† ever again. I decided to cook paella for noche buena as if my life depended on it. I thought it was simply a matter of dumping all the ingredients in the pan and letting it cook – like the aftermath of a failed marriage. The recipe was so difficult I ended up crying hysterically, asking myself over and over, â€Å"what have I done? † My kids embraced me and said, â€Å"Nanay, stop crying na. But I couldn’t. It seemed as if it was the first time I had let myself cry over what I had lost. I noticed though, that the kids did not cry. Embarrassed with myself, I picked myself up from the river of snot that was my bed and finished what I had set out to do – as I always have. It even looked and tasted like paella, despite the burnt bottom. But next year we’ll just order take-out from Sr. Pedro (Lechon Manok). That night, my mother-in-law sent me a text message saying they are always praying for us to get back together, especially for the children’s sake. I do not know how to comfort her, except to keep saying that we had all done the best we could at the time; that we are always trying to do the right thing; that despite what happened, or perhaps because of it, we will always be a family. Of a kind. We are, after all, inextricably linked by a timeless story and â€Å"sapay koma. † Each of us in this story nurtures a secret wish to have done things differently – to have been kinder, more understanding of each other’s quirks and shortcomings. But it takes less energy to wish it forward. Sapay koma naimbag ti biag yo dita — to hope that your life there is good.

Foreign Born American Writers Essay

American literature has changed and evolved from the early colonial days to develop characteristics that are unique and which identify it from other literary works. Several writers have contributed to the development of American literature. Some of these writers immigrated into the United States and their works were accepted into the American literary canon. Some of the notable foreign born American writers include Vladimir Nabokov, Isaac Bashevis Singer, and CzesA‚aw MiA‚osz (Czeslaw Milosz). Vladimir Nabokov was born in Russia in 1899 and moved to the United States in 1940 together with his family. Nabokov produced both fiction and non-fiction works including novels, short stories, drama, poetry, and some translations. Among his works is his 13th novel titled Pnin published in 1957 and built around the life of a Russian professor who moves into the US as a refugee and the challenges that the professor encounters in a new world (Boyd 271-287). Isaac Singer was a Jewish American author born in Poland and was the 1978 Nobel Prize winner in literature. Among his many collections is Gimpel the Fool and other Stories published in 1960. It has twelve short stories with a mix of contemporary and folk legend aspects and heavily based on Jewish life in Poland (Kirkus). Born in 1911 Poland, Czeslaw Milosz became an American citizen in 1970. Milosz is known for his poetry, essays, prose, and translations. He was the Nobel Prize winner in 1980 for his literary works. His A Magic Mountain poem reflects his personal experiences of living in Berkeley, CA (Kirkus). The three writers have received various recognitions for their contribution to the American literature. Each of the writers has written about his life experiences in the US depicting the differences and the challenges of adapting to a new world. References Boyd, Brian. Vladimir Nabokov: The American Years. Princeton, NJ: Princeton University Press. 1991. Kirkus Rev. of Bells in Winter by Czeslaw Milosz. New York, NY: Ecco Press (1978). 2010. 5 May 2010. < http://books. google. co. ke/books? id=THVhAAAAMAAJ&source=gbs_book_other_versions> Kirkus Rev. of Gimpel the Fool and other Stories by Isaac Singer. New York, NY: Farrar, Strauss, and Giroux. (1960). 2010. 5 May 2010. < http://books. google. co. ke/books? id=yZJnPwAACAAJ&dq=isaac+bashevis+singer+gimpel+the+fool&source=gbs_book_other_versions>

W6 Essay Example | Topics and Well Written Essays - 1000 words

W6 - Essay Example It takes a relatively long time to accomplish the objectives of quality assurance, and to ascertain that the manufactured goods are within the accepted standards. On the other hand, the main objectives of manufacturing are to reduce the cost of production and factory expenditures and increase the output within the minimum period of time (Thompson 2003). Quality assurance is therefore seen as a factor that can reduce the desired output due to the time it consumes. Manufacturers are faced with the challenge of establishing new methods of designing, producing, selling and distributing products. Automated data collection technology is used by many industries in order to ensure that products conform to the accepted International Standards of Quality while maintaining the manufacturing throughput (Perrow 1967). Failure to adhere to quality standards may lead to reduced marketability of manufactured goods. Throughput in this case is the amount of good quality products produced over a short period of time. Miles and Snow (1978) postulated that the manner in which industries decide to deal with the problem of market share management, manufacturing problem as well as the managerial problem, determines its strategies. My organization uses the strategies of defender organizations. It is usually faced with the problem of managing its market share. However the operating environment has turned out to be stable, which is one of the factors required by such organizations in order for them do perform well. It has measures for enhancement of cost leadership which helps in solving the entrepreneurship issues. It specializes in one area of production, manufacturing consumer goods only, whereby it focuses on the down market which is well established, and helps it to accomplish the objective of offering products at low prices. It accomplishes efficiency through maintaining vertical integration. The organization maintains centralized operations, official procedures

Managing a diverse workforce Essay Example | Topics and Well Written Essays - 3500 words

Managing a diverse workforce - Essay Example MNCs are operating internationally at present and it is impossible for them to appoint only domestic workforce even for the international assignment. International business or cross cultural business is growing day by day as a result of the increasing acceptance of globalization, liberalization and privatization at many parts of the world. For example Apple Inc. and Microsoft like American companies are currently operating in overseas destinations such as China, India etc. It is difficult for these Americana companies to complete all their business functions in China or India with the help of American workforce alone. It should be noted that only the locals have better knowledge about the Chinese or Indian market than the Americans. Under such circumstances, it is inevitable for such international companies to keep a diverse workforce to execute their missions in overseas countries. Apple is one of the most valued technological companies in the world at present. They are the second l argest in the world terms of market capitalization. They have business units in most parts of the world at present. As a result of that they forced to keep a diverse workforce in workplaces, not only in overseas countries but also in America. ... This is because of the fact that the needs of the diverse workforce often contradict each other. Imagine a situation in which a Pakistani worker working in Apple Inc. While other workers ask for weekly offs on Sundays, this Pakistani worker would ask for weekly offs on Fridays. Clashes of such contrasting interests often take place in the workplace. The success and failure of such a company rests on the ability of the HR in effectively managing a diverse workforce. This paper analyses the diversity management in Apple Inc. Diversity mission statement and strategic goals of Apple Inc. Apple Inc.’s vision statement says that "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them"(Khan, N.d., p.35). Apple believes that its employees understand the vision of the company very well and work in accordance with it. Apple always warns its employees that the company is more interested in employability rather than emplo yment security. In other words, the company is interested in growth and development rather than ensuring the employees about the security of their jobs. The company believes that efficient workers need not worry much about the security of their jobs and only the less efficient workers always worry about the security of their jobs. â€Å"It has put objectives in place to continuously move forward; implemented strategies to fulfill these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies† (Khan, N.d., p.35) â€Å"We‘ve got an environment where you can make things happen. Fast. There‘s plenty of  open space and open minds, collaboration and of course, innovation. We also

Significant Others and Art Partnerships Essay Example | Topics and Well Written Essays - 500 words

Significant Others and Art Partnerships - Essay Example Apart from this shallow painting he received from his father, Ernest did not get any formal education in painting and instead forged his own methods of statistics painting in a self-taught way. Max Ernst met his wife in the year 1942 and introduced her to the Surrealists who were living in New York City by then (Klingsöhr-Lero & Grosenick, 2006). They got married in 1946 and shifted to Sedona, Arizona, and later moved to France. The partners are said to have strong and well established relationship due to the facts that Tanning introduced Max to her favorites and Tanner accepted, such as the Surrealism (Klingsöhr-Lero & Grosenick, 2006). It was a serious equal relationship since these partners supported each other in their painting works. The legacy of this relationship was when the two married each other and stayed happily (Tanning & Morgan, 1995). My favorite social site is Facebook. Facebook has currently been voted as the world’s leading social site. This site is significant in my life since it helps me to interact with my friends all over the world. It is also easier meeting and socializing with new people from all kinds of cultural backgrounds across this site. Through Facebook, it is also easier to catch up with the trending news and even shop online through the advertisements that are posted on the site. The most significant person in my family is my mother. She is currently forty-five years old and have an average body size. What I admire in her is how she cares about her family. She does everything possible to ensure that her family accesses all the basic needs like clothing, food and water. She has also ensured that we have accessed the best educational facilities, in our country. THE Oregon Cultural trust is a cultural organization, in my study, which is a global funding agency, supported by donations from individual donors, who receive

Delegation & Empowerment Annotated Bibliography

Delegation & Empowerment - Annotated Bibliography Example Curtis, E., & Nicoll, H. (2004). Delegation: A Key Function of Nursing. Nursing Management, 11(4), pp. 26-31. Curtis and Nicoll have managed to discuss delegation and employee empowerment as a key attribute of effective leadership. They have discussed various theories of effective leadership and have used works of other scholars to emphasize on the importance of delegation in an environment where team works is an essential element. Following the outcomes of these theories, they have presented an easy step-by-step guide of effective delegation, whilst discussing benefits of delegation and empowerment for delegators and delegtees. They have also mentioned the factors that can hinder the effectiveness of delegation process and the importance of delegation in organizational settings. Curtis and Nicoll are both highly learned and well-educated lecturers at the school of nursing and midwifery studies, Trinity College, University of Dublin. The work that they have presented mainly address registered nurses and importance of delegation for nurses however that discussion is only limited to the introduction part and rest of it is rather generalized, which can interest any regular reader. This peer-reviewed article will help in understanding the fundamental concepts of delegation and the factors affecting the personnel involved along with the process of delegation, itself. The article further outlines the basic concepts and general layout of the delegation process which will help in understanding the dynamics of this phenomenon.... The article itself sheds light on the importance of delegation and empowerment in today’s organizations. The article asserts that given today’s delayered organizational structure, managers are required to ensure that employees are provided with necessary knowledge and authority to perform the tasks assigned with them effectively. Swarnalatha and Prasanna have discussed the approaches to empowerment of employees along with conditions necessary for empowerment. One positive attribute of this article is discussion regarding the role of organizational structure and policies in employees’ empowerment in the process of delegation. The research has thus moved its focus from personnel to organization which makes it address the holistic dimensions of this process. At the end, the article discussed process and advantages of empowerment at length. Hoch, J., White, K., Starkey, C., & Krause, B.A. (2009). Delegation and Empowerment in CAATE Accredited Athletic Training Educat ion Programs. Athletic Training Education Journal, 4, pp. 139-43. The research contains a quantitative analysis along with theoretical discussion regarding delegation and empowerment of department heads, in this case, program directors. The research helps in identifying the possible reasons behind managers choosing to delegate or not delegate some of their tasks to their juniors. Except Hoch, all the other researchers are PhDs and have authored other articles on the similar subjects. Where other articles were helpful in having literary information about established theories, this research helps in understanding practical implications of these theories. The research has two dimensions. At one end, it sheds light on the program directors/ managers perspective and also identifies

Stereotypes Essay Example | Topics and Well Written Essays - 1500 words

Stereotypes - Essay Example As the paper discusses  knowing a lot of stuff may seem harmless, albeit insufficient, but the problem is that to shape schools around this goal, dressed up with pretentious labels like "cultural literacy", have, the effect of taking time away from the more meaningful objectives, such as knowing how to think†¦the Bunch o' Facts model proves a poor foundation on which to decide who is properly educated...It is as poor basis for designing curriculum as is it for judging the success of schooling.  This study outlines that  completely agree with Kohn that cramming up or memorizing, some isolated facts, and then getting good grades on that basis by scoring high on standardized tests, surely ensures a certificate for the student and consequentially may get him a job, but the basic and pricking question remains that have those hours in the class room been helpful in making him an educated person. The basic question to be asked here is that, is the aim of education only to get a j ob after certain years of spending time in school or does it go beyond that. The scope of education lies well beyond the limited boundaries we as policy makers, teachers, parents and most importantly students have set for ourselves. The traditional way of spreading knowledge makes us smart and repeating myself well trained in our chosen discipline, but it in no way implies that we are well educated, so what we are really receiving in the name of education is â€Å"edukatisch†.

Challenges That New Media Poses To the Cinema Industry Essay

Challenges That New Media Poses To the Cinema Industry - Essay Example Modern movie theatres today are perceived as big enclosed buildings with excellent sound effects, comfortable seats, dimmed lights and a big wide screen where the latest international and local movies or films are shown. Movie theatres compared to the televisions are owned by corporations and visited by the general public while televisions are owned by individuals. The film is actually projected with a movie projector onto a large white screen infront of the auditorium. It is connoted as a "big screen" which contrasts the small screens of television to put a thrill and play with a person's imagination when it comes to movie watching. According to a 24 year old movie watcher, movie theatres add more thrill with the use of a larger than life images and loud sound effects. Movie theatres are very popular. Long before television was made known in the 1950's, the first movie theatre which is exclusively showing motion pictures was launch in 1896. Non-commercial television is a system of broadcasting that is financed by means other than advertising revenues. (Paul Mareth) Today however, through the evolution of technology, hi-tech gadgets were being invented. Television is not only used to watch TV shows aired by television programmers and cable/satellites. With the existence of video tapes or video home system (VHS), CD's (compact disk), VCD's (Video Compact disk) and DVD's (Digital Video disk), and the innovation of wide flat screened television sets, it now provides a homely theatre for home entertainment. AIMS To discuss the contribution of the distribution of DVD in peoples lifestyle as a result of home entertainment To know the positive and negative effects of DVD distribution to the cinema industry Film Distribution Since the late 1970's, there has been a radical change in both film content and the distribution of the film product. (Gerald Mast) While more and more people subscribe cable or satellite connections, film industries has come to depend more and more on television rather than theatres. The President of Paradigm, Peter Broderick says "I don't recommend that filmmakers go it alone and try and reinvent the wheel. But I also don't recommend that they just blindly go into making overall deals assuming that all their problems will be solved by this one company, whatever it may be". (Rebort) A film doesn't have to be seen only in theatres with the existence of televisions and the evolution of film distribution. Acknowledging the threat of the growing number of couch potatoes, film doesn't need to be distributed through cinemas alone but also go with the fast flow of digital innovation. Eventually films had been distributed, designed or converted to cater TV viewing, since the early 80's. VC R equipments and video tapes had been popular and widely distributed and so do CD's and DVD's in today's era. However, DVD's won't be around forever. There is this so called "format war" that keeps on

History of Mathematics Essay Example | Topics and Well Written Essays - 1500 words

History of Mathematics - Essay Example The Pythagorean idea of the world was that natural numbers were the answer to the different secrets of humans and matter. They thought that everything was made up of numbers, the reason for what anything was could only be figured out in numbers (Early Concepts of Number and Number Mysticism). For the numbers from 1 to 10, each number has a special property. The number 1 is a monad and stands for unity because it is the cause of the other numbers and in number, mysticism is the number of reason. The number 2 is called a dyad for diversity or opinion and is mystically the first female number (all the even numbers are called female in many early cultures). The number 3 is a triad and means harmony because it adds up unity (number 1) plus diversity (number 2) and is considered the first male number (all the odd numbers are male in many early cultures). Number 4 is the number for justice or the squaring of accounts (number 2 squared). Number 5 is for marriage because the number 2 (first female) plus the number 3 (first male) equals the number 5. Number 6 is for creation because the number 2 (first female) plus the number 3 (first male) plus 1 more monad equals 6. The Number 10 is for the Universe because as tetractys it is the sum of all possible dimensions in geometry.

E-marketing plan Essay Example | Topics and Well Written Essays - 2500 words

E-marketing plan - Essay Example Likewise, Internet has opened diverse range of avenues for businesses to conduct their activities and the best opportunity given to companies is of E-marketing (Rossi et al., 2007). Hence, the strategy of reaching customers and enhancing the customer loyalty starts with a strong e-marketing plan. The brands whether old or new ones, all need to design an effective e-marketing plan for reaching the customers so that the company’s expansion plan is successful and the business can earn revenues as well (Krishnamurthy and Singh, 2005). E-marketing is the latest marketing strategy for all organisations these days and it offers ample advantages to the companies as it allows easy and direct access to the customers, makes tracking easier, saves a lot of time and cost and most importantly marketing efforts can be measured with utmost ease. Hence, E-marketing can be defined as the means of getting the company’s product or service or brand to the entire world in a glimpse via the u se of effective electronic mediums such as Internet and World Wide Web (El-Gohary et al., 2008 and Grimes, 2010). In other words, E-marketing is the marketing of goods, services and information via various electronic mediums. For decades, researchers have used Internet Marketing, E-marketing, E-commerce and E-business interchangeably; however, there are differences between each terminology which can be expressed by the figure developed by El-Gohary (2010) as follows: In today’s market, it is vital for companies to do more than telling a story of innovative technology; they need to take advantage of technological advancements and attract customer flow to develop a good market share. Hence, companies need to develop effective e-marketing plans and strategies that have quantifiable goals and provide measurable impact to monitor the successful implementation of an e-marketing plan (Petrovic, 2009). According to Carmen et al. (2004), the conceptual framework of E-marketing is: The performance levels of the company can be measured with the co-alignment of the strategy with the firm’s internal and external context. The web strategy is made by taking account of 4 W’s as shown in the figure above to ensure that the marketing functions are effticient. The long-term performance of the company’s website is heavily dependent on the relationship with the customers and it will be the most important factor for measuring the company’s performance. Hence, the e-marketing plan of Blackberry’s computer will be designed following the conceptual framework as highlighted by Carmen et al. (2004). BlackBerry profile BlackBerry is among the top-rated and popular brands in the smart phone industry and the devices under the brand name are designed and developed by Research in Motion (RIM). The pioneer in the smart phone industry has introduced numerous products in the market taking advantage of the technological breakthroughs happening in the wor ld. Almost all

American Imperialism (American History) Research Paper

American Imperialism (American History) - Research Paper Example It said that America was interested in the development of the countries in the western hemisphere and that any European country should not wield its imperialistic power in its domain. Though America was not as powerful as Great Britain or France in its powers at that time, it used the Monroe Doctrine to back its action of sending troops to Mexico against the French in 1866 and its acquiring of Alaska in 1867. One of the economic reasons for the foreign policy was to acquire more markets for American Industrial products. When one of American battleship exploded suddenly under the sea, US pointed its blaming fingers at Spain. The foreign policy made the US send troops to Cuba to fight against Spain domination of Cuba. William McKinley, the US president sent military troops to Cuba leading Spain and Us to declare war against each other. Eventually, Spain lost Puerto Rico and Guam to the US. Soon, America was contesting for the position of world power manifesting its power in the world scene. American journalist John used the term ‘Manifest Destiny’ in 1895, which was used to justify all actions of US in imperialism and expansion, acquisition of California and Alaska. As Michael Chimes says, that in the years that led to the Spanish American war, America saw the rise of ethnocentrism, manifest destiny, and Anglo-Saxonism. It was further fueled by nationalism. These gave the rationale behind America’s imperialism and foreign policy of the 18th and early 19th century. He discusses the philosophical underpinnings of the American Foreign Policy that led to Imperialism. He says: America’s rise to world power occurred in the fifty-year period between 1870-1920.   The Spanish-American War may be seen as the â€Å"point of no return,† the foreign policy event that conclusively committed us to imperial strength and a global presence.

In the news Essay Example | Topics and Well Written Essays - 250 words - 2

In the news - Essay Example The whole scene was set up like a real time support system. The funny scenes were created as an effort to provide people a comic relief, as well as to market its low budget medicines directed to provide relief for single ailments, such as head-ache, insomnia, body ache etc. The scenes included a high-heel wearing model walking on a tread-mill to market for its â€Å"Help I have a blister† packet of bandages, and a performer sleeping in a store window to divert interest towards its â€Å"Help I can’t sleep† caplets (Olsen pgB3).The store team not only imparted information to passers by regarding ailments, but also distributed its head-ache packets and nausea medicine to polling stations and campaign offices. Their marketing style may seem comical and wacky, but the store founders claim to have conveyed a serious message. I have understood from my marketing insight that they have tried to simplify the buying process for the customers, who often seem confused by the varying brands and products on offer. People end up buying more than they need, due to excessive marketing campaigns, this simplified strategy of low dosages for single ailments not a host of ailments, made people realize what they aim to buy for lesser prices. Marketing should be done for people who are not experts, but still customers, who want simple solutions for complex problems, with creativity and fun all rolled into one. This campaign carved a niche for itself in the already crowded pharmaceutical market; it included viral videos, performance windows and tactile packaging to make the message clear, direct and on-the-spot (Olsen pgB3). Olsen, Elizabeth. "Attacking Ailments With Small Doses."New York Times  [Washington.] 09 11 2012, New York Edition pgB3. Print.

Marriage and the Family Personal Statement Example | Topics and Well Written Essays - 750 words

Marriage and the Family - Personal Statement Example The solution that the educator that I interviewed presented was simply the desire of the parents to take some time off their careers in order to stay longer at home and monitor the development of their children. It is not always good to depend on the nannies and tutors to preside over the learning of their children. The parents have to be committed to regularly be there when their children needs them. The counselor that I interviewed mentioned that there are three fundamental procedures of decision-making in the present day families: the top-down method, the democratic method, and the subculture method. Top-down or implemented decision-making normally happens in the family structure of disoriented families, because the heads of these families do not know that it normally leads in bad developments that are hard to manage, even though they may be effortless to tell to the members of the family (Napier 5). In short, they do not know that top-down methods may lead in forced compliance from the children for instance, but in reality they do not totally agree to it. As a solution to this problem, the counselor suggested that families implement the deliberate methods to decision-making which are hard and eat up a lot of time, but the dedication and trust to the development will be more effective than an altered family setting which decreases outputs and results. C. Opinion of the Social Worker The social worker that I interviewed mentioned that majority of the failed activities of families at present rely tremendously on the lack of interpersonal interaction and relationship among the family members. Bounded with a distorted objective, the control of developments at families is not always coordinated with the family members that will benefit or will immediately feel the impacts. Discussing the objective of development at families nowadays is not always important (Cherlin 6). As a solution to this problem, the social worker recommended that families should start to realize that interaction is the highly recommended way that the families must always use. If the family members can effectively communicate with each other, obtaining the trust of each other and managing a smooth relationship will always be easy to do, and this leads to a smooth flow of family functions. Personal Notes I believe that family is the most important treasure in the world. While it is true that families cannot be perfect all the time, the family members must always have the initiative to help each other grow and become united as one. Of course, the parents have to be role models in order for the children to follow. If the family stays together as one cohesive unit all then time, then problems no matter how they may be can be easily deflected and the family will be strong and firm with their support for each other. WORKS CITED Cherlin, Andrew. Public and Private Families: An Introduction. McGraw-Hill Humanities/Social Sciences/Languages; 5th edition 2006 Lamanna, Mary Ann. Marriages & Families: Making

HISTORY Essay Example | Topics and Well Written Essays - 1000 words - 1

HISTORY - Essay Example He was crowned King of Anshan after the death of his father in 559 BC. He soon started on a series of great achievements that marked his 29-year reign as the greatest in Persian history (Wikipedia.org, 2007). Cyrus’ first great achievement was the conquest of the Median Empire ruled by his maternal grandfather Astyages. Being a vassal kingdom of the Median Empire, Anshan was subject to its feudal lordship policies. Cyrus decided to rebel against Median control. In an armed struggle that lasted 5 years {554 BC to 549 BC}, he finally managed to defeat the Median armies and capture Ecbatana, which marked the end of the Median Empire. Cyrus then united it with Anshan to create the Achaemenid Empire Cyrus’ second great achievement occurred 3 years later when he conquered the Lydian Empire. In 547 BC, Croesus, ruler of the Lydian Empire attacked Pteria, a city of the Achaemenid Empire. Croesus besieged the city, captured its inhabitants and forced them to serve as slaves. Cyrus gathered a large army and marched against the Lydian forces. Many fierce battles were fought, most notably the Battle of Pteria and the Battle of Thymbra. In the latter, acting on the advice of one of his military commanders named Harpagus, Cyrus used a new military plan – he ordered his soldiers to follow behind camels as they marched to fight. The plan was to create panic among the horses rode by the Lydian cavalry who were not used to the smell of camels. The plan worked and the Lydian army was totally defeated, marking Cyrus’ conquest of the Lydian Empire in 546 BC (Wikipedia.org, 2007). Cyrus’ third great achievement was the conquest of Asia Minor 4 years later. It began when Cyrus ordered his military commander named Mazares to pursue a Lydian called Pactyas who had earlier tried to create a rebellion in Sardis {capital of the Lydian Empire} against Cyrus’ rule. Pactyas fled to Ionia where he

War literature has common themes such as loss, patriotism and Dissertation

War literature has common themes such as loss, patriotism and futility, how far is this true in relation to the literature of ww - Dissertation Example Such sentiments continued as basic war themes in various poems, dramas, and novels, right to the end of the nineteenth century. With the coming of the twentieth century, however there appeared a wave of modernism that removed all ideologies of romanticism from the realms of war literature. Romanticism, heroism, and patriotism were replaced by the theme of death, cynicism, and dilemma on the futility of the wars fought and lives lost. The Vietnam War, which belongs to the postmodern era, conveyed a picture of realism that focussed on mainly on evils of war. This article will examine the transformations in the war literature that took place for almost over a century, starting with the nineteenth century era of romanticism and hero worship, to the modern twenty- first century wars that speak of death and gory in the battlefield, with special emphasis on WWI, WWII, and the Vietnam war. War themes in the literature of WWI, WWII, and the Vietnam War 1 Introduction Soldiers, prepare! Our ca use is Heaven's cause; / Soldiers, prepare! Be worthy of our cause: / Prepare to meet our fathers in the sky: / Prepare, O troops, that are to fall to-day! Prepare, prepare!† – William Blake (A War Song to Englishmen) Throughout history, war has always played the role of a major determining factor in shaping a country’s socio-economic, cultural, and religious aspects. War, right from start of human civilisation, received societal approval, until the end of the 19th century. Therefore, it is of little wonder that war has been a persistent theme in art and literature, throughout the various ages. War literature always mirrored the hopes and aspirations of men in the battlefield, and also that of the society back home. There was a conscious feeling of patriotism, which intermingled with a pervading sense of futility about the lives lost in the various wars. The literature of the eighteenth and nineteenth centuries, also show a certain air of romanticism attached to the notions of war and the heroic actions of the brave soldiers at the front. However, all these started changing with the beginning of the twentieth century, when war slowly became a more grim matter, an issue of death, dying, and endless suffering, with a complete lack of the Victorian glorification of the war. We notice this slow transformation during the WWI when the era of modernism with its themes of  individualism, a deep mistrust towards all state and religious institutions, and a general air of breaking away from social and conventional norms, entered the literary world. The basic principles of modernism can be summarised as related to concerns centred upon â€Å"the deepest problems of modern life derive from the claim of the individual to preserve the autonomy and individuality of his existence in the face of overwhelming social forces, of historical heritage, of external culture, and of the technique of life" (Simmel, 2004, 79). The Vietnam War was however like a huge jolt, which shook the entire social world out of its repose, while also transforming the genre of war literature, making it more realistic, and reflecting the large scale destruction that war actually spelled out. The Vietnam War further removed all traces of nationalism from

Impact of advertising and branding on consumer buying behavior for Dissertation

Impact of advertising and branding on consumer buying behavior for automobiles industries in india - Dissertation Example Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis  on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, colour or other features. Brand is an extra value which customer ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication. Advertising is used to manipulate, encourage and persuade viewers which can be a specific group also, towards some action. Mostly the desired action is drive consumer behaviour towards some commercial products or services, sometimes ideological or political advertisement also done. Industries often use advertisement to increase the consumption rate of their products and services by consumer. This became very easy by branding. For example when customer thinks about a smart phone the first company name come to their mind is Apple. That is because of branding. Advertising can be mostly two types they are ATL and BTL. ATL (Above the line) is mainly the hoarding, banner types of OOH (out of home) advertising including the audio, visual advertisement in television or radio. Advertisement in print media is also another type of ATL. BTL (Below the line) advertisement are those when a company directly involving its sales force or chain members into advertisements of the product may be along with sales like giving more incentives to the sales representatives increasing commission according to the sale by salesman (Doraszelski and Markovich, 2007). . Consumer behaviour is the reflection of consumer attitude or reaction towards some products or advertisements or the organizations. Consumer behaviour can be different according to some factors like geographic, psychographic, demogra phic etc. Geographic consumer behaviours vary according to the geographic location of the consumer. Like people who lives on mountains or high hills their food habits or clothing’s is different from the people who lives near sea or ocean in some extend. People who live in cold climates their living standard and people who live in tropical zones their living standards are totally different. Demographic consumer behaviour varies according to the some criteria’s like age, sex, education, income, marital status, no. of children etc. to a certain product different age group people react differently. Kids are attracted to colourful and sweet products, teenagers and young people are attracted to cool and fashion trend products and matured people attracted to products which give them long term services and also bring extra value like brand. According to the sexual differences choice of the product varies. Girls like the colour pink but most boys like blue. According to differe nt educational background interest of the people varies. Like people who are from technical background they are generally tech-savvy. So when a new technology comes to the market they get attracted to it. People who comes from arts and literature background they a

Law as Essay Example | Topics and Well Written Essays - 750 words

Law as - Essay Example The provisions of this Act that are of interest to the Human Resource departments include the basic minimum wage, subminimum wage rates, exemptions from overtime and the minimum wage of persons who provide companionship services, the exempt ion for employees in computer –related occupations, compensatory time in lieu of overtime pay, and break time for nursing mothers. With regard to child protection, the Act explicitly prohibits employment of children under the age of eighteen years in what it terms as dangerous jobs whether the job is agricultural or nonagricultural. In agricultural operations, the Act outlaws employment of children below the age of sixteen years during school hours when such children are supposed to be at school. The letter and spirit of this Act is to ensure that the employees get compensation for all hours they have provided labor including all time they are on duty or are at a prescribed place of work, work performed at home, travel time, waiting time, t raining, and probationary periods. Some of the major provisions of this law include section 206, which touches on minimum wage payable to employees. Pursuant to section 206 (a), employees engaged in commerce, homework in Puerto Rico and Virgin Islands as well as those in American Samoa, seamen on American vessels, and lastly agricultural employees are supposed to be paid $ 7.25 an hour. The Act obliges every employer to pay each of the employees engaged in commerce or in the production of goods for commerce, or is employed in an enterprise engaged in commerce or in the production of goods for commerce, wages of not less than for instance, $5.85 an hour beginning on the 60th day after May 25, 2007. In light of section 206, the Act prohibits discrimination based on sex. Section 206 (a) (4) (d) deters any employer from discriminating based on sex. The Act demands for equal pay to Workers, who perform equal work, employ equal skill, effort, and responsibility and working under similar c onditions. However, the Act exempts wages on basis of seniority, merit, quantity, or quality of production. Section 206 (a) ( 2) prohibits a labor organization or its agents representing employees of an employer having employees subject to any provisions of this section shall cause or attempt to cause such an employer to discriminate against an employee in violation. Section 206(g) is concerned about the welfare of new employees who are below the age of twenty. The Act provides that such workers during the first ninety consecutive calendar days be entitled to a wage of not less than $4.25 an hour. However, subsection 2 protects the other employees from displacement of any kind in order to give room for such new employees. For instance, the act requires to pay covered nonexempt employees at least the minimum wage of $7.25 an hour, which was raised from $5.25. These directions came into place in 2007. Many states have complied with this requirement with most paying their workers at a rate higher than that set by the federal minimum wage. With regard to tipped workers, the employer can pay them a wage lower than the basic minimum wage. However, the tip they get in addition to the wage paid must correspond with the minimum basic wage of $7.25 per hour. The Act also prescribes for a special minimum wages payable to workers with disabilities with the aim of

Early Human Evolution Research Paper Example | Topics and Well Written Essays - 500 words

Early Human Evolution - Research Paper Example This particular species is the longest lived and most recognizable of all human ancestors, they lived between, approximately, 3.85 and 2.94 million years ago In fact, the species may have lived for nearly 900,000 years, which makes them a prominent species for 4 times longer than modern man has existed (Smithsonian National Museum of Natural History). Australopithecus afarensis was only a 1/3 the size in comparison to modern human’s today. It has characteristics of both human and ape ancestry. They possessed flat noses, thick, protruding lower jaws, a small brain, long curved fingers, and long legs that had adapted to upright walking. By studying their dentition we can learn about the kinds of foods they were adapted to eat and what foods they may have actually been eating. Researchers are confident that Australopithecus afarensis survived on a primarily plant-based diet, consisting mostly of leaves, seeds, roots, and nuts, however they might occasionally consume insects and small vertebrates like lizards. (Smithsonian National Museum of Natural History). Australopithecus afarensis represented a unique bridge between the times when human ancestors began to walk upright. They had the ability to both walk bipedally, but also the ability to efficient climb and maneuver in the trees (Choi 1). In 1974 the first nearly intact sk eleton of Australopithecus afarensis was discovered. The female fossils, found in the Hadar region of Ethiopia, were given the name Lucy and she became the quintessential example of human evolution, inspiring a book, â€Å"Lucy: The Origins of Mankind† that introduced the ideas of human evolution to the mass public. (Hirst). Other famous finds have included the â€Å"Dikika,† or child skeleton and the Laetoli find, which included fossils, but, also, the first bipedal footprints ever found. Like human beings today, our most ancient ancestors were highly adaptable to their environments, so

An organised list Essay Example for Free

An organised list Essay This experiment was carried out by three psychology students to investigate the role of organisation in memory and whether organisation of material helps memory recall.  An opportunity sample of friends and relatives were asked to take part in the study. The sample comprised 34 participants aged between 16 and 60. There were two conditions and the participants were split equally between them. In Condition 1, participants studied a prepared organised list of words and in Condition 2 they studied a random list. Their memory was then tested by free recall. An independent design was used and the results analysed using the Mann-Whitney test. The results showed that organisation does play an important role in memory. Participants who studied the organised list of words recalled significantly more words then those who studied the random list. This supports the findings of other studies into the role of organisation in memory.  BACKGROUND  Memory is an essential part of the human make-up and without it society as we know it would not exist. Whilst there are still questions about how memories are created, stored and retrieved, it seems clear from studies that have been carried out that the more organised information is, the easier the recall is.  Bousfield (1953) showed that even when words were presented in a random order, many participants use some form of categorisation in order to aid their recall. Bousfield took lists of words from several different categories, such as animals or cities, and randomised them. Participants were asked to memorise the list of words and then later were asked to recall as many words as possible. Many of the participants used self imposed categories in order aid their recall of the word list. Other studies have looked at whether pre-organised information is easier to recall. Tulving has conducted much research into cued recall. Tulving and Pearlstone (1966) studied the effects of cued recall. Participants were read list of words which were all under a category name. They were asked to memorise the words but not the category headings and were then split into two groups. When the first group were asked to recall as many words as possible, they were given the category headings to aid them (cued recall). The second group were asked to free recall. The group which were given the category headings recalled more words; suggesting that organisation into categories aids memory retrieval. Bower (1969) also studied the effects of organisation on memory. Again participants were split into two groups. Each group was shown a total of 112 words separated onto four cards. One group had cards on which the words were presented in logical branching diagrams, and the second group had cards on which the words were presented randomly on the branches. The process of studying the cards and recalling as many words as they could was repeated four times. The group whose cards had been presented in a logical manner recalled all 112 words in the final two recalls; the other group averaged just 70 words on the final recall. The study again suggests that material presented in logical categories is more easily stored and recalled from memory. Other investigations have been undertaken into whether memory is improved by participants organising material into categories themselves. Wittrock and Carter (1975) used lists similar to those used by Bower but the ordering of the words was in a random format. Half of the participants were asked to simply copy out the list of words, whilst the other half were asked to order them logically before writing them down. Recall was greater in those who had been asked to organise the lists of words themselves. They also carried out the same experiment but with organised lists of words. Again recall was greater in the groups that had been asked to impose their own organisation on the lists suggesting that recall will be greater when the learner has some input into the organisation of the material. Mandler (1967) also used self categorisation within his study. Participants were given words printed on cards and asked to organise them into categories (at least 2 but no more than 7). These participants recalled more words than those who had been given words as a random list. Mandler also found that the more categories participants had used, the greater the number of words recalled. This suggests that the greater the organisation of material, the better the memory storage and retrieval. It also appears that in order to aid recall, actively organising information is at least as important as the intention to learn. The most efficient learners were those that actively sought to categorise the material to be learned, however, most people only did this when they were asked to do so.  All of the above studies arrive at the same conclusion; that the better the organisation of information, the better the recall of that information, particularly when that information has been organised by the learner.

The History of Ethnicity and Educational Attainment Essay Example for Free

The History of Ethnicity and Educational Attainment Essay In 1945 the UK needed rapid rebuilding, both structurally and in population re-growth. After the Second World War the UKs population was virtually non-existent, with most males having died in the war, which meant that there were not enough people around to rebuild the country. This resulted in an economic boom with more jobs than people in the country at the time, and at the same time the UK was still managing her Empire in India and the Caribbean. By the 1950s there was a rapid increase in the technological industry, yet the UK was rapidly falling behind Europe technologically and was desperate to increase their technological market. The UK soon realised that they could not afford and Empire and the rapid technological development needed to rival the market of the rest of Europe, so the decision was made to create the Immigration Policy. Afro-Caribbean immigrants were the first coloured people to arrive in the UK and were lured there by the promise of housing, employment and education, but what they found when they arrived in the UK was discrimination in housing, schooling and employment, especially in the types of jobs the immigrants were permitted to fulfil, i. e. they could work only in jobs such as bus drivers and underground attendants; only the lower status (IV class) non-skilled, manual jobs. Again, in the 1970s, the Consumer revolution leads to the introduction of new food and fashion types and the South African immigration, the UK accepted all the Indian, Pakistani and Ugandan immigrants as cheap labour forces, for as long as the economic boom continues. But in the 1980s an economic recession began meaning that unemployment increases due to the lack of goods being sold abroad. The economic recession affected everybody in the UK, but especially the immigrant groups, as they were the first employees to be laid off. This was because the immigrants were hired by industries as periphery workers; these workers are the ones to be drafted in during economic boom periods but are then laid off when a company slump occurs. There was also discrimination in the education of ethnic minority children. Education policy went through three distinct phases, assimilation, multiculturalism, and anti-racist. Assimilation, during 1945 to the early 1970s, was the educational policy that meant everyone entering the UK must be made British; the curriculum taught only white versions of history, European geography only centring on the British empire, British religions and cultures taught in RE and second language students were sent to special needs units to learn English. The next policy to be put into affect during the late 1970s until the mid-1980s was Multiculturalism, or the acknowledging of others, this policy made an effort to include other ethnicities by having special days and events to celebrate other cultures on a 1-day basis and made a step towards breaking down cultural barriers. This policy was often referred to as a steel band, sari and samara education only as it gave a 1-day insight into other cultures but then went back to teaching about Britain and white history, customs, etc. The last and current policy is that of Anti-Racist education with the aim to attack inequality and racism, reflect everybody equally, and to eradicate Euro centrism the idea that Europe is at the heart of everything that happens in the world. The curriculum has also changed to reflect world history, geography, languages, religions and cultures. Statistics to show attainment of 5 or more A*-C grades by ethnic origin between 1989-2000, released by the UK Government Department of Education and Skills give a clear picture of the educational attainment of White, Black, Asian (all), Asian (Indian), Asian (Pakistani), Asian (Bangladeshi), Asian (other including Chinese), and any other ethnic groups. The trend between 1994 and 2000, however, shows that almost all ethnic groups have steadily increased their attainment of A*-C grades. The Asian category, however, differs greatly within itself with the different minorities scoring very different results with the different Asian groups holding both the highest and lowest achievers of 5 A*-C grades. We can see this in the statistics released by the Government, these show that Asian (other including Chinese) are the highest achievers of 5 A*-C grades between 1992 (when the data became available) and 2000 with 72 grade achievers in 2000 whilst Asian (Pakistani), Asian (Bangladeshi) and Black groups are the lowest achievers throughout with only 29/30 grade achievers in the year 2000. Showing that the initial views that ethnic minorities are intellectually inferior to whites is completely unsubstantiated and are, in many cases, more likely to achieve the 5 A*-C grades than the whites themselves are.

My Papas Waltz Analysis

My Papas Waltz Analysis Upon first reading the poem titled My Papas Waltz by Theodore Roethke, a negative opinion could be formed. Due to some of the words in this poem, it is understandable why this kind of reaction could be evoked. Further analysis and critical thinking allows one to better understand what the writer may really mean. In the first line of the poem, The whiskey on your breath is descriptive enough to produce an image in ones mind of a man who is drunk. The words of Could make a small boy dizzy further illustrate the strong intoxication of the man. It is often not in good taste when an intoxicated adult presents him or herself to a child. The poem could be interpreted as a depiction of a childs experience of abuse from his father. But I hung on like death seems to convey a childs terrible feeling from having to face a drunken father. The image painted here is that of a child and his father waltzing around the house with the boy having to hold on like death. The word death could have been use d to emphasize the helplessness of the child against his drunken father. Indeed, a child waltzing with a drunken father could be a difficult task, as described in the line Such waltzing was not easy. My mothers countenance could not unfrown itself seemed to prove that the action of waltzing with a drunken father was inappropriate and causing a disruption. Breaking down the meaning of could not unfrown, one may conceive a thought of a mother who could not stop frowning, meaning the mother is unhappy about the situation and also perhaps about her husband being drunk. In the line We romped until the pans slid from the kitchen shelf, this could indicate how the mother disapproves of the situation, for the child could get hurt and also because her kitchen is a mess. The hand that held my wrist was battered on one knuckle. The battered in this line is often a word that describes abusive situations. At every step you missed, my right ear scraped a buckle. The word buckle could be related to a belt buckle. This idea could add to the scenario of a father beating his child with a belt. The beat time on my head is another line that might lead the reader to think that the father is abusing t he child. The words that Roethke chose in describing the scene produce pictures of a violent kind of waltz. In this interpretation, the waltz was not a joyful one. The poem employs a sad mood and a somewhat satirical tone, suggesting that the person remembering his childhood is critical of his father. The smell of the whiskey, the roughness and the inconsiderate, reckless actions of the father were scrutinized and criticized. But there is another analysis of the poem that reveals a different line of ideas. The poem for others conveys a message contrary to the first impression that is often formed. The other interpretation of Theodore Roethkes poem suggests it is a dance, hence the name of the poem, My Papas Waltz. For other readers, the poem has evoked good, past memories. For example, an older man through the poem remembers his father who was a hardworking employee. A particular scenario could be the instances when his father would walk into their home after a days work with scraped hands. His father was a strong and tough man, yet a good man who provided for the needs of the family. For that person, the poem is a particular memory of a child that stood among the rest. This was a story of a boy reminiscing that instance when his father had returned home from work one late evening. He happened to be in a celebration along with his co-workers at a local pub. He excitedly waltzed while entering his home, an d proudly picked up his son, swinging him around in a dizzying waltz. Father and child playfully danced and wrestled in the living room, hence making this poem funny for some readers. A kid dancing with a drunken father would make readers think that the child is having fun with his dad. Topping the funny scenario is the expression of a mother getting peeved of whats going on in her kitchen: We romped until the pans slid from the kitchen shelf. The father and son romping typically arouse this kind of reaction from every mother, with her being the lady of the house. This is a positive bonding experience between a father and child and particularly between a father and a son. The poem is said to employ a winning tone that is light and almost comical. The constant rhythm throughout the poem endows it with a light beat like a waltz. It shows that the child was very fond of his father. Though the poem starts in a serious tone, it progresses into a playful one, reinforcing the caring regard of the child to the father. He really valued his father and the hard work that he did to provide for the familys needs. The line With a palm caked hard by dirt, then waltzed me off to bed, still clinging to your shirt suggests the loving bond between a son and his father. Through it all, the poem in its simplicity of delivery has managed to produce two completely different reactions. One either interprets the poem with a negative implication or a poem with a positive implication. A persons judgment would depend mostly on the experiences, the cultural, social, and psychological background among others of an individual. A boy indeed needs this kind of experience from his father for him to see not just the strong, matured, and responsible nature of his father. It is a joyful experience for a child to see his or her father in a light and playful mood, particularly when he has alcohol in his system. The poem does not explicitly state that the child is being beaten and physically hurt by the father. There is just this free-spirited form of dancing that could bring no harm to a boy. It is funny and sweet to be able to see a father out of his usual tough and matter of fact persona. It brings him closer to his children.

Thomas Hobbs Theory On Human Nature And Ethics Philosophy Essay

Thomas Hobbs Theory On Human Nature And Ethics Philosophy Essay Many people are content with the way things are. I believe that the majority of todays civilization is in a neutral state of understanding and dont really care to know how this state of contentment became. One word can sum up the many reasons that things are the way they are today that word is fear. Throughout history, there are examples of how certain events can happen that will cause people to become overwhelmed with fear. Part of the reason for this, is these events have shaken the confidence that many will have in their various leaders and political systems. Once this takes place, it means that the social fabric holding society together, will completely deteriorate. When this happens a majority of people will begin to fend for themselves, versus attempting to work within the social frame work. In some cases, a new society will quickly emerge to fill this void because the masses are desperate for some kind of law and order. To achieve this objective, many will often give up their personal freedoms for the benefit of the group. A good example of this form previous times can be seen in Germany after the end of World War I. Where, the majority of the people would lose confidence in their leaders, because of the economic and social upheavals that were occurring. (Holocaust Encycl opedia )This is significant, because it shows how the loss of confidence in a political / social system can have devastating consequences down the road. To understand this aspect of human nature and how ethics affects thinking one can examine the ideas of Thomas Hobbes. I will illustrate Thomas Hobbes theory on human nature and ethics by using William Goldings Lord of the Flies. I will also attempt to use firsthand knowledge of the state of nature that still exists in some societies in todays modern times. Together, these two elements will provide insights as to how Hobbes theories can explain human nature and ethics. Thomas Hobbes discusses his different ideas on human nature and the role of ethics in a multi-volume work that he wrote called Leviathan. Wherein all he would write a total of four volumes underscoring his views. Volume one (Of Man), volume two (Of Common-wealth), volume three (Of Christian Common-wealth), and volume four (Of the Kingdom of Darkness), of these volumes, volume one is where Hobbes establishes the basic foundation for his theories, as he would use the other volumes to elaborate on specific aspects of his theory. (Hobbes Moral and Political Philosophy) At the heart of Hobbes political and social philosophy is his social contract theory. This merely means that the people will have an agreement with the government for certain protections, economic well being, and freedom. This balance between the people and the government is what Hobbes refers to as civilization. This state of civilization is made possible by human laws or as Hobbes states Lex naturalis. With Hobbes social contract theory people are willing give up a certain amount of their freedoms, to receive the above benefits from the government or Leviathan. According to Hobbes, this is the basic social foundation that exists in all societies around the globe, (with some kind of balance taking place in one form or another). (Hobbes Moral and Political Philosophy) Yet, when you look further, it is clear that there will be times that these kinds of social contracts will become no longer valid. Once this is occurs, is when a state of nature exists or as Hobbes states Jus natural. This is where everyone would have the right, to do any actions or activities of their choosing. The reason why, is because there are no rules or regulation to guide the actions of everyone. At which point, more people would begin to use these activities as a way to achieve their own objectives and survival. When this takes place, it means that there will be a constant state of war between everyone in society. A survival of the fittest mentality quickly sets in and takes shape. At which point, the overall quality of life will decline, while the rates of what civilization refers to as immortality, increases. To escape this atmosphere of lawlessness, the people will form some kind of social contract with each other. This is when they will create a society and government th at will have the authority over everyone. Where, they will establish various rules and regulations, by having the people surrender a certain amount of their natural rights, to achieve order. The overall abuses that could occur at the hands of the government are a small price that is being paid to be a part of civil society. As a result, Hobbes believes that a strong central government can be able to achieve this objective, by effectively controlling and providing the services that the people require. This is significant, because it shows how within all societies there is some form of social contract that will exist on a certain level. The problem occurs when there is break down in society. People will revert to a more animalistic type of survival, creating increased amounts of instability. It is at this point, that new societies could emerge, to address these changing realities that are taking place. (Hobbes Moral and Political Philosophy). In order to determine the relevance of Hobbes theories, we will examine them by comparing his ideas with William Goldings book Lord of the Flies. Where, this piece of literature discusses the basic foundation of human nature in comparison with law and order. This will provide the insights, as to how the social contract theory is the basic foundation for societies around the world. In Lord of the Flies, the story begins in the midst of war with a plane evacuating a group of schoolboys. The plane is shot down over a deserted tropical island. Two of the boys, Ralph and Piggy, discover a conch shell on the beach and Piggy realizes it could be used as a horn to summon the other boys. Once assembled, the boys elect a leader and begin devising a way to be rescued. Ultimately Ralph is chosen as their leader, and Ralph appoints another boy, Jack, to be in charge of the boys who will hunt food for the entire group. Ralph, Jack, and another boy, Simon, set off on an expedition to explore the island. When they return, Ralph decides that they must light a signal fire to attract the attention of passing ships. The boys succeed in igniting some dead wood by focusing sunlight through the lenses of Piggys eyeglasses. However, the boys pay more attention to playing than to monitoring the fire, and the flames quickly engulf the forest. A large swath of dead wood burns out of con trol, and one of the youngest boys in the group disappears, presumably having burned to death. At first, the boys enjoy their life without grown-ups and spend much of their time splashing in the water and playing games. Ralph, however, complains that they should be maintaining the signal fire and building huts for shelter. The hunters fail in their attempt to catch a wild pig, but their leader, Jack, becomes increasingly preoccupied with the act of hunting. When a ship passes by on the horizon one day, Ralph and Piggy notice that the signal fire which had been the hunters responsibility to maintain had burned out. Furious, Ralph confronts Jack, but the Jack has just returned with his first kill, and all the hunters seemed to be enchanted while reenacting the chase in a kind of wild dance. Piggy criticizes Jack, and then hits Piggy. Ralph blows the conch shell and reprimands the boys in a speech intended to restore order. At the meeting, it quickly becomes clear that some of the boys have started to become afraid. The littlest boys, known as littluns, have been troubled by nightmares from the beginning, and now the boys believe that there is some sort of beast or monster lurking on the island. The older boys try to convince the others at the meeting to think rationally, asking where such a monster could possibly hide during the daytime. One of the littluns suggests that it hides in the sea, a proposition that strikes fear in the entire group. Not long after the meeting, some military planes engage in a battle high above the island. The boys, asleep below, do not notice the flashing lights and explosions in the clouds. A parachutist drifts to earth on the signal-fire mountain, dead. Sam and Eric, the twins responsible for watching the fire at night, are asleep and do not see the parachutist land. When the twins wake up, they see the enormous silhouette of his parachute and hear the strange flapping noises it makes. Thinking the noises that they here are that of the beast, they rush back to the camp in terror and report that the beast has attacked them. The boys organize a hunting expedition to search for the beastie. Jack and Ralph, who are increasingly at odds, travel up the mountain. They see the silhouette of the parachute from a distance and think that it looks like a huge, deformed ape. The group holds a meeting at which Jack and Ralph tell the others of the sighting. Jack says that Ralph is a coward and that he should be removed from office, but the other boys refuse to vote Ralph out of power. Jack angrily runs away down the beach, calling all the hunters to join him. Ralph rallies the remaining boys to build a new signal fire, this time on the beach rather than on the mountain. They obey, but before they have finished the task, most of them have slipped away to join Jack. Jack declares himself the leader of the new tribe of hunters and organizes a hunt and a violent, ritual slaughter of a sow to solemnize the occasion. The hunters then decapitate the sow and place its head on a sharpened stake in the jungle as an offering to the beast. Later, encountering the bloody, fly-covered head, Simon has a terrible vision, during which it seems to him that the head is speaking. The voice, which he imagines as belonging to the Lord of the Flies, says that Simon will never escape him, for he exists within all men. Simon faints. When he wakes up, he goes to the mountain, where he sees the dead parachutist. Understanding then that the beast does not exist externally but rather within each individual boy, Simon travels to the beach to tell the others what he has seen. But the others are in the midst of an elaborate feast even Ralph and Piggy have joined Jacks feast and when they see Simons emerge from the jungle, they fall upon him and kill him with their bare hands. The following morning, Ralph and Piggy discuss what they have done. Jacks hunters attack them and their few followers and steal Piggys glasses in the process. Ralphs group travels to Jacks stronghold in an attempt to make Jack see reason, but Jack orders Sam and Eric tied up and fights with Ralph. In the ensuing battle, one boy, Roger, rolls a boulder down the mountain, killing Piggy and shattering the conch shell. Ralph barely manages to escape the ensuing onslaught. Ralph hides for the rest of the night and the following day, while the others hunt him like an animal. Jack has the other boys ignite the forest in order to smoke Ralph out of his hiding place. Ralph stays in the forest, where he discovers and destroys the sows head, but eventually, he is forced out onto the beach, where he knows the other boys will soon arrive to kill him. Ralph collapses in exhaustion, but when he looks up, he sees a British naval officer standing over him. The officers ship noticed the fire raging in the jungle. The other boys reach the beach and stop in their tracks at the sight of the officer. Amazed at the spectacle of this group of bloodthirsty, savag e children, the officer asks Ralph to explain. Ralph is overwhelmed by the knowledge that he is safe but, thinking about what has happened on the island, he begins to weep. The other boys begin to sob as well. The officer turns his back so that the boys may regain their composure. The plot and the story of in Lord of the Flies, underscores the different views that Hobbes would have on how societies were structured. In Lord of the Flies, the boys were somewhat traumatized from the plane crash and the backdrop of the war. This would create the basic foundation, for the overall amounts of fear that they would have, when they first arrived on the island. This fear was hidden, as the social contract that existed in the military school would remain in place in the beginning. Over the course of time, the lack of rules and these fears would begin to take on a life of their own. As it would work similar to a cancer, that would eat away at the old social contract theory. Once this began to occur, it meant that no one would take responsibility for maintaining this basic foundation. At which point, the social structure began to unravel, with the lack of rules (state of nature) and fear manifesting the changes that were occurring. Where, the majority would begin to become victims of their own fear, by believing the fact that monster was on the island. It is at this point, that the state of nature would take over and two different sub societies would emerge (one loyal to Ralph and the other loyal to Jack). This rivalry would cause the boys to engage in actions that were prohibited, in the society they came from. As their fears about the monster attacking them, would force them to kill one of their own. When confronted with this reality, the state of nature would continue to evolve in a perverse way, by denying what happened. As the majority of the boys, would seek out Ralph, in an effort to kill him. It is as this point that a total state of nature exists, as the old social contract has been destroyed and a new sub society has been created in its place. This confirms the ideas of Hobbes, by highlighting how a social contract exists on some level within all societies. This is because the various rivalries as well as individual competition; have caused many people to seek out: safety, comfort and protection. When this take place, it means that the actions of individual will begin to change, based upon these new social norms that exist. In Lord of the Flies, this is best illustrated at the end of the book, with Ralph becoming the hunted. As the former social contract that existed at the military school was: no long relevant. Instead, a state of nature took place, with a new social contract theory emerging. Where, Jacks group will dominate and determine what is best for everyone. This is significant, because it highlights how shifts can occur in all societies. Where, when the people will become fearful and lose faith in the leadership is when, changes will take place. It is at this point, that they will seek out new social contract, as the underlying confusion from the state of nature, will force everyone in this direction. At the same time, it can cause the ethical views that someone would have about various issues to change, based upon the underlying state of nature. Using the book Lord of the Flies, the changes in ethics occurred with the indiscriminate killings of the other boys. As this state of nature and the lack of rules, would allow this kind of behavior to be acceptable. At which point, the underlying social contract and the ability to enforce the different rules will change. This is important, because it underscores how the ethics of someone, will be influenced based upon the overall state of nature. Clearly, the book Lord of the Flies highlights how Hobbes theories on human nature and ethics are correct. Where, a social contract, that exists in all societies; will form a basic foundation for how various individuals will behave. This will affect the ethics of everyone, as the different rules and regulations will determine the most acceptable behavior. When the people lose confidence in the social contract that exists, a state of nature (lawlessness) will begin to take shape. Over the course of time, this will cause the individual to act differently, as they do not have the social contract restricting their actions. However, a constant state of battle exists within society, as the lack of ethics will cause everyone to constantly clash with each other. To provide some sort of stability, a social contract is created between: the people in society and the government they have. Where, the people are agreeing to lose a certain amount of their natural freedoms, in order to have some kin d of stability in their lives. The trade off, is not engaging in various activities allowed in a state of nature. In doing so, the social contract will have an impact upon the ethics and behavior of everyone within society.