Entry of the Brand Kensie into My Store Research Paper

Entry of the Brand Kensie into My Store - Research Paper Example I believe that the location of my store on this street is ideal for the most working class and middle-class parents can see the store and walk in to find clothes for their children. The location is also ideal to attract more customers as they go by their schedules. My store is located near office blocks and also restaurants. It is convenient for those going to work and also those going out for lunch or dinner. My decision to bring in the Kensie brand in my store stems from the fact that my sales and revenue have been steady over the past few years. Many customers come back to buy more junior clothes for their children. Since my store targets middle-income earners, it means that most can afford the prices of the Macy brand. It is important to understand that the merchandise I sell is localized as a reflection of the location where my store is located (Los Angeles). Having offered localized merchandise for some time now, I decided to expand my product choice by bringing in the Kensie brand. The target market of the Kensie brand is still young children. The introduction of this brand is certainly going to stir excitement and curiosity among shoppers at my store which eventually draws more customers. However, due to competition, it is necessary to note that other stores may decide to take on the same marketing strategy as me. To avoid this, it is critical that I make careful planning to ensure that my store stands out. One of my competitive advantages is the location of my store and my target market. My strategy involves the continued sale of exclusive and localized merchandise. Increasing my merchandise by bringing in the Kensie brand is a sure way to increase my sales. One of the challenges that I have to face with my target market of the middle and high-income earners is that these two groups are always seeking to get hold of the newest and most exciting thing in the market. This group is challenging and difficult to impress.

Macro forces analysis within an international market Essay

Macro forces analysis within an international market - Essay Example n customers realize that the product gives them the satisfaction that they need, they will be buying the product from the producer or supplier since it meets their needs and wants. Generally, this paper will analyze the macro environment factors within an international market for investors who are willing to start a fruit juice processing company in the United States. The paper will also provide a research on the macro environment factors in the US and will give recommendations to the investor whether to invest or not. In the analysis of the macro environment of the fruit juice processing industry use of PESTEL analysis framework to scan the environment in United States will be of great advantage. One of the factors that the investors should consider is the technological factor. The investors should consider looking at the technological inventions in the United States which will help in the processing of the fruit juices. The more advancement in technology, the more the production hence high returns due to the mass production of products that are availed to the consumers. According to the CIA (20), World Fact Book, United States is a country that has undergone a very rapid technology advancement since colonialism. It has made many inventions which have brought a transformation in the fruit juice production industry. The investors should consider placing their business in United States because of its technological advancement. Another factor that the investors should consider is the economic status in the United States. Economic factor will influence the consumer buying power and investors should understand the economic trend of United States because of positioning the business. During inflation, the prices rise and the customer’s income is not sufficient to sustain them hence low demand for goods. United States is a country that is economically stable and has no problems of unemployment. Where there is employment opportunities there are reduced cases of poor

Project Management Essay Example | Topics and Well Written Essays - 1000 words - 4

Project Management - Essay Example It has been defined as â€Å"the achievement of project objectives through people and involving the organisation, planning and control of resources assigned to the project† (Harrison & Lock, 2004, p. 6). However, one can trace the ideology or roots of project management to the earliest human civilisations. The Great Wall of China, the Taj Mahal, the Hanging Gardens of Babylon, the Roman Colosseum, and others are few examples from ancient civilisations where these early project managers, mostly, officials of the kingdom and the monarchy, handled projects according to the practices of that time (Loosemore, 2003, p. 352). Today, project management has emerged as an indispensable aspect of modern business management due to changing work environment and dynamics of the modern day business era. In this competitive business world of the 21st century, individuals within an organisation are expected to perform their formal job responsibilities, as well as many projects that go hand in hand with their position and duties (Walker, 2007, p. 183). Thus, there was a need for innovation within the business world, which resulted in a matrix organisational structure, one that is still being used in various leading businesses around the world. The principle of this structure is to create harmony between demands of project managers and line managers (Frigenti & Comninos, 2002, p. 25). Much of the literature regarding project management discusses three main constraints faced by project managers; time, cost and quality, which are often referred to as the â€Å"iron triangle† principle. The role of the project manager is to create a balance between these three factors in any project. This paper attempts to discuss the application of these constraints on the project of construction of Hindhead Tunnel that began in the first month of 2007 and ended in the summer of 2011. Furthermore, the paper will briefly discuss aspects of managing risks, managing costs and managing hu man resources, which are the three main factors that contribute to success of the projects out of the nine elements contained in the project management body of knowledge (Lewis, 2010, p. 169). Discussion Considering the importance and scope of this project, it was imperative for the project managers to ensure that they make the right trade-off between the constraints of cost, quality, and time. Quite understandably, if the project managers had focused all of their attention on reducing costs and meeting the deadlines, they would have compromised much of the quality or performance factors, something that is not acceptable when it comes to constructing a high profile tunnel, which would be used by millions of people every month (Meredith & Mantel, 2008, p. 49). In the same manner, too much focus on reducing costs and meeting the quality standards would have eventually led to the situation where the project would have failed to meet deadlines since it would need more time to use the re sources effectively and efficiently. Lastly, the project managers could have lost sight of their budget if they had start placing too much importance on meeting deadlines and maintaining the quality (Walker, 2007, p. 183). They would have to hire more experienced and skilled workers at higher pays to motivate them to work harder, quicker and better, something that would compound the costs associated with the project (Wysocki, 2011, p. 74). Thus, as these

Research Report Essay Example | Topics and Well Written Essays - 1000 words

Research Report - Essay Example There have been many incidents reported regarding the struggle of survivors and the lack of government attention on the matter. The lack of food, shelter, medication and capital to begin a new livelihood are the predominant reasons. This report on the cyclone will state scientific data and issues on the occurrence, The extent of damage to life and property , the details of the aid received, the response in terms of aid and statement and intervention of the globe and the Burmese government’s take on the disaster. The report will include valid data regarding the damage to life and the aid sent by the US and the UN countries , reports and news from various renowned papers across the world, and statements of officials, economists, governments , NGO’s and the victims themselves. Extent of damage1.1 : In the report â€Å" Seeking justice for Burma† the author professor Michael A. Newton stated : â€Å"On 2nd and 3rd May 2008 Tropical cyclone Nargis struck Burma battering the 209 kilometer per hour 130(mph) winds at 3.7 meter 12 foot storm surge. IT devastate most of Southern Burma especially the densely populated Irrawady (Ayyerawady) Delta, and the country’s most populous city Rangoon (Yangoon). The U.N estimated that the death toll from the cyclone could be â€Å"in the region of 1, 00,000 or even more† with 220,000 people believed missing. Both figures far surpassed the SPDC’s (State Peace development Council) tally which stands at 84530 dead and 53836 missing.†(Newton 4) The figures given by the professor are right as these were the same figures that were published by the USAID on July 9 2008 in Fact sheet no 24, for the fiscal year 2008. This manipulation or underreporting of numbers by the Government of Burma shows their unwillingness to accept responsibility or take blame for the lack of warning given to the people regarding the cyclone. US Aid 1.2 : The USAID report on